Findings, implications and lessons learned

Survey on milk consumption & marketing

• In retrospect there were shortcomings in the design of the questionnaire survey in relation to milk consumption and marketing. Too many questions were asked. It is likely as a result that respondents became tired and may not have understood some of the questions. The interviews were conducted in the local tribal language and there may have been some translation difficulties.



• The structure of the questionnaire could have taken better account of how the data to be collected would be stored in a computer. This resulted in additional manipulation of the data in order to get them into a form in which they could be used.



• It is important, when planning any type of survey, to be clear of the objectives and focus the questions accordingly. Thus, a pilot survey should be as simple as possible with a few questions that can be easily answered and can give the broad picture.